I'm sure that you've had those Eureka! moments Cheap Deshaun Watson Jersey , too. When a piece of information suddenly helped you see or understand something that hadn't been apparent before.

For me, one came when I discovered means-end analysis, a marketing concept that helps us understand why listeners or readers might respond -- or not respond -- to our messages. It does this by clarifying the relationship between product features and the benefits experienced by consumers.

I also believe it has great potential for developing communication strategies.

But first, let's review the marketing connection: Consumers know about products in three general ways:

* by the attributes (features) they possess;

* by the consequences of 'consuming' those attributes; and

* by the way the consequences help satisfy personal needs.

As the list suggests, these types of knowledge are linked, providing connections among attributes Cheap Whitney Mercilus Jersey , consequences, and the value-fulfillment benefits we derive from them.

For example, a luxury car offers a number of attributes (features) that make it distinctive. Owning and driving one has some personal consequences, which might include showing others that the owner is affluent and successful. That, in turn, satisfies the owner's value-driven need to be seen as successful...

Now Cheap Johnathan Joseph Jersey , let's look at the same example another way. A low-end car's attributes might include an inexpensive purchase price and economical operation. One personal consequence of owning a car with these attributes might be to have more money available for saving. And, that could provide value satisfaction by giving the owner a sense of accomplishment as she watches her savings account grow.

In developing a communication strategy, the means-end concept offers a couple of important tools. First, it suggests a way to structure messages. Start with attributes, link those attributes to personal consequences, and then link the consequences to satisfying personal value-needs. Second Cheap Jadeveon Clowney Jersey , it may help us predict the impact of our messages.

For example, say your manufacturing plant is about to buy and install a major piece of machinery, and you want employees to know about it. For the plant newsletter, you write an article, starting with attributes of the new machinery. Now, link those attributes to personal consequences: The new equipment enhances the long-term viability of the plant Cheap Lamar Miller Jersey , which makes employees' jobs more secure. And, secure jobs satisfy an important value requirement among employees, which is to provide their families with a good standard of living.

But, suppose you finish writing about the attributes, and you can't get a grip on the personal consequences for employees, or how it will satisfy their value needs. That should help you predict that the message will fall on deaf - perhaps even hostile - ears.

Given that knowledge Cheap DeAndre Hopkins Jersey , you can rethink what you're doing, what you're saying, or how you're saying it.

In summary, by linking features and benefits, we give ourselves an opportunity to understand and construct effective messages, for both marketing and other purposes.

Robert F. Abbott writes and publishes Abbott's Communication Letter. Learn how you can use communication to help achieve your goals Cheap J.J. Watt Jersey , by reading articles or subscribing to this ad-supported newsletter. An excellent resource for leaders and managers, at: A marketing plan is your road map to get from where you are to where you want to be. If you haven't taken the time to put one together for your real estate business, consider taking a few minutes today to draw one up. A marketing plan will help you focus on your most critical tasks to grow your business while saving you time and money. Here are six easy steps for creating your marketing strategy.

1) Review your business. What were your key metrics for last year (sales commissions, listings taken, listings sold, number of clients Cheap Keke Coutee Jersey , etc)? What were your successes? What do you want to improve?

2) Decide where you want to be. What do you want to accomplish over the next year? Based on last year's performance, what key metrics do you want to hit? Be specific. How much will you make? How often will you work? What types of clients do you want to attract?

3) Review your performance. Which marketing activities are bringing in business? Which are a waste of money and can be cut out? What marketing activities should you invest in, such as publishing a monthly newsletter, developing your online marketing strategy, or doing more business networking?

4) Select your marketing tactics. It can take seven to ten contacts with someone before they hire you. Plan for it. What is the step-by-step process you will implement to convert a complete stranger into a paying client? What marketing tactics will you use to:

* Market to strangers: How will you attract the attention of those people who have never heard of you?
* Market to suspects: How will you follow up with people who have opted in to receive more information but you haven't yet talked with one-on-one?
* Market to prospects: How will you sell your services to those who contact you?
* Market to clients and past clients: How will you keep in touch with clients, deliver excellent client service Cheap Jordan Akins Jersey , and ask for referrals?
* Market to referral partners: How will you find and partner with professionals and community influencers to cultivate referrals?

5) Schedule your activities. Now that you know what needs to be done, schedule your activities in your calendar. What activities will you do each week? For instance:

* Strangers - Run weekly classified ads.
* Suspects - Publish a weekly email newsletter.
* Prospects - Follow up with phone calls, mailed letters and emails.
* ClientsPast Clients - Take a past client out for coffee each week.
* Referral Network - Subscribe to blogs, newsletters, an. Cheap Kids Jerseys Cheap Jerseys Online Wholesale Jerseys Cheap Wholesale Authentic Jerseys Wholesale NBA Jerseys Wholesale MLB Jerseys From China Wholesale College Football Jerseys Wholesale NFL Jerseys Online Wholesale Nike NBA Jerseys Cheap Jerseys China